Isaiah Downing

Living Yoga

Concept:

This non-profit organization teaches yoga in prisons and treatment facilities. The organization wanted an updated design and to be able to change the content on their own.

Problem:

Site design was outdated and gave the impression that it was a yoga studio. They were also limited in how much content they could change.

Solution:

Our team went through the whole process of marketing goals, design concepts, user interface design, and content management system (CMS) implementation. We settled on using the CMS Drupal. In the design we made the main call to action a " Donation " button and we were very intentional on the images throughout the site showing people doing yoga in prison inmate clothing, and other non-traditional yoga clothing.

Website:

www.living-yoga.org